Welcome to the cold email list building ultimate guide.
Email marketing will give you four times higher results than any other digital marketing channel. But what if you don't have enough subscribers in your email list? That's where the role of cold emailing comes.
But you may wonder, is cold emailing effective in 2022? The answer to the question is Yes if you do it correctly. If you don't build the cold email list without proper guidance and send the emails without knowing how to write a cold email, then it will be called spamming rather than cold email marketing.
Hence it is important to understand the correct way to build a cold email list and learn how to write a cold email? So let's get started!
What is Cold Email Marketing?
In normal email marketing, we send emails to people who subscribed to be part of an email list and are willing to receive an email from us. So we can send emails to market our products, services, or affiliate offers to generate revenue or traffic.
Whereas in cold email marketing, we send emails to people who had not subscribed to our email list. In cold email marketing, we send an email to the client to build a relationship with them, rather than sending a promotional or marketing email. The idea here is to send valuable content in the niche you are targeting, like an article or a free tutorial. So the client may think it is not a spam email and read it. And if they get some benefit after reading the email, they may click on the link to your website or reply to the email for future relations.
In short, cold email marketing is a mode of communicating with people without previous connections by providing valuable content to build a relationship with them.
Best practices before building a cold email list
Your email list should contain emails of people who show interest in your service, product, or niche. So you should know who are your target customers first and then start building the list.
- The first step before building a cold email list is to find Who is your target market? For example, if I want to promote my blog about email marketing through cold emailing, I will find the email addresses of people who show interest in digital marketing. Similarly, find what is your target market and follow the next step.
- Next, figure out the geography of your target market. For example, if I want to promote my blog in the USA, my target market location is the USA.
- We have to find related keywords for your target market. These will help us to gain more search results to scrap more emails. Go to Keysuggest (a free keyword research tool) and type your target keyword, select the language and location, and click on submit button to get the related keywords.
How to build a cold email list?
There are many ways to build a cold email list or scrap emails, following are the legit ways that make it possible:
- Search email scraping
- LinkedIn email scraping
- Business email scraping
- Gmail email scraping
- Manual email scraping
In this article, we will see how to build a cold email list in the best and simplest way with the help of the search email scraping method.
We will also be discussing all other remaining email scraping methods, so don't forget to subscribe to our email list to get updates about it.
Search email scraping
It is super easy to build a cold email list with a search on the web. Open Bing (nowadays, it does not work in the google search engine), type your target market and email address domain in double-quotes, and hit the search button.
I will search for the following to find Gmail email addresses of people who show interest in email marketing.
Note: Search and open Bing Search Settings and in the Result section, set maximum results(i.e.50) to get the maximum search results.
Similarly, you can search for "email marketing" "@yahoo.com" to find the Yahoo email addresses.
If you want to collect the email addresses of people situated in a particular region, then add the region name along with the target market and email address domain.
Now, let's learn to collect email addresses from a particular site. Suppose we want Gmail email addresses of people interested in email marketing, situated in Mumbai, inside facebook.com, then we will search for the following.
Finally, copy the extracted emails and add them to your cold email list.
Similarly, you can search for related keywords instead of your target market to gain more search results and conduct the same process to scrap more emails.
Validate your cold email list
The most important step after building a cold email list is email validation. You will never succeed in cold email marketing without following this step.
When we build a cold email list, it may contain many invalid email addresses. And if we send emails to these email addresses, you will receive hard bounces. Thus your sender's reputation will decrease, and a bad reputation means low email deliverability. Email marketing services like GetResponse don't allow high bounce rates. If you cross their limits, then you may get blocked or suspended.
Also, without email validation, you may suffer from high complaint rates or hit some spam traps. Which may result in a bad reputation, and all your important emails may go to the spam folder.
How to write a good cold email?
No one is interested to read a bad uncatchy email. You should be able to write a conversion email to increase your sales and revenue. Here are tips that will help you to write engaging cold emails that get a response:
- Write a subject line that captures attention.
- Mention the reason for sending the cold email.
- Describe what value the receiver will get after reading the email.
- Add a powerful call-to-action at the end of a cold email.
- It should be short and to the point.
Conclusion:
Cold email marketing will give a boost to your business if you do it properly. It is a mode of communicating with people without previous connections by providing valuable content to build a relationship with them.
Follow the steps described in the article to build your cold email list and download the free cold email templates to soar your business. Also, don't forget to implicit the most important step to Validate the Email List after scraping the email addresses.
Have questions? Join our Knowitian telegram group. I will continuously be there to assist you in your cold email list building journey with lots of astounding tricks and tips.
No comments:
Post a Comment